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Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now …Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned …
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das Marketing Marketingrelevante Grundlagen der Entscheidungstheorie Strategisches Marketing Produktpolitik Preispolitik …Grundlagen des Marketing -- Käuferverhalten -- Strategisches Marketing -- Produktpolitik -- Preispolitik …Die Autoren bieten einen kompakten Einstieg in das entscheidungsorientierte Marketing. Im Zentrum steht die Vermittlung …
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1. Definition and evolution of the variables in the model in marketing studies and research -- 2. A model of customer …
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