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Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke; Xie, Claire - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
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Can coupons counteract strategic consumer behavior?
Hermel, Dror; Mantin, Benny; Aviv, Yossi - In: Journal of revenue and pricing management 21 (2022) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
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Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang; Savage, Scott J.; Chen, Yongmin - In: Information economics and policy : IEP 33 (2015), pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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Coupons Versus Rebates
Lu, Qiang; Moorthy, Sridhar - In: Marketing Science 26 (2007) 1, pp. 67-82
This paper examines a key difference between two promotional vehicles, coupons and rebates. Whereas coupons offer deals … uncertain redemption costs, this difference translates to a difference in when uncertainty is resolved. With coupons the … rebates are more efficient in surplus extraction but coupons offer more finetuned control over whom to serve. We identify the …
Persistent link: https://www.econbiz.de/10008787722
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Emergence of "Made in China" products in local markets in Cabanatuan City
Mamaclay, Ali G.; Subia, Gener S.; De Lara, Ryan John L.; … - In: Inventi impact: retailing & consumer services (2020) 3, pp. 162-170
Persistent link: https://www.econbiz.de/10012321366
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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
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Competition in posted prices with stochastic discounts
Gill, David; Thanassoulis, John - In: The economic journal : the journal of the Royal … 126 (2016) 594, pp. 1528-1570
Persistent link: https://www.econbiz.de/10011627017
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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The impact of restaurant coupon removal on diners’ consumption behavior : a theoretical analysis
Lin, Tin-Chun - In: Theoretical economics letters 9 (2019) 1, pp. 9-20
Persistent link: https://www.econbiz.de/10012005210