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The emergence of neuromarketing investigated through online public communications (2002-2008)

Levallois, Clement; Smidts, Ale; Wouters, Paul - In: Business history 63 (2021) 3, pp. 443-466

Persistent link: https://www.econbiz.de/10012483791

Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers

Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - In: Journal of retailing and consumer services 48 (2019), pp. 270-280

Persistent link: https://www.econbiz.de/10012001306

You and I have nothing in common : the role of dissimilarity in interpersonal influence

Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - In: Organizational behavior and human decision processes : … 151 (2019), pp. 49-60

Persistent link: https://www.econbiz.de/10012003022

Neural profiling of brands : mapping brand image in consumers' brains with visual templates

Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615

Persistent link: https://www.econbiz.de/10011912738

Survival of the fittest : the impact of fit between warehouse management structure and warehouse context on warehouse performance

Faber, Nynke; Koster, René de; Smidts, Ale - In: International journal of production research 56 (2018) 1/2, pp. 120-139

Persistent link: https://www.econbiz.de/10011876106

Sharing product harm information : the effects of self-construal and self-relevance

Akpinar, Ezgi; Verlegh, Peeter; Smidts, Ale - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 319-335

Persistent link: https://www.econbiz.de/10011882565

Neural responses to functional and experiential ad appeals : explaining ad effectiveness

Couwenberg, Linda E.; Boksem, Maarten A. S.; Dietvorst, … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 355-366

Persistent link: https://www.econbiz.de/10011734863

Advancing consumer neuroscience

Smidts, Ale; Hsu, Ming; Sanfey, Alan; Boksem, Maarten; … - In: Marketing Letters 25 (2014) 3, pp. 257-267

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers...

Persistent link: https://www.econbiz.de/10010959375

Decision neuroscience and consumer decision making

Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485

Persistent link: https://www.econbiz.de/10010867845

The Shape of Utility Functions and Organizational Behavior

Pennings, Joost M. E.; Smidts, Ale - In: Management Science 49 (2003) 9, pp. 1251-1263

Based on measurements among 332 owner-managers, we investigate how the global shape of the utility function (i.e., S-shaped versus concave or convex over the total range of outcomes) relates to choice behavior. We find that the global shape of the utility function differs across decision makers...

Persistent link: https://www.econbiz.de/10009203658