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Pieters, Rik
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6
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ECONIS (ZBW)
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1
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
2
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
3
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
4
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
5
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
6
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
7
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
8
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
Saved in:
9
The biasing effect of common method variance : some clarifications
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
Saved in:
10
Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress
Giesen, Roxanne I. van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
70
(
2019
),
pp. 109-124
Persistent link: https://www.econbiz.de/10012305563
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