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—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific

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Procter & Gamble (P&G) Asia-Pacific is interested in managing value growth. Only after fully understanding the true effects of the marketing-mix variables can P&G managers make strategic decisions answering questions such as the following: (1) Are the P&G brands in the detergent market inelastic...

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Sensory aspects of retailing : theoretical and practical implications

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The impact of digital innovations on marketing and consumers

Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019

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Effects of Sequential Sensory Cues on Food Taste Perception : Cross‐Modal Interplay Between Visual and Olfactory Stimuli

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Healthy-left, unhealthy-right : can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?

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Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments

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Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs

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Shining light on atmospherics : how ambient light influences food choices

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Hey big spender! : a golden (color) atmospheric effect on tipping behavior

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