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Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

Singh, Jatinder; Iglesias, Oriol; Batista-Foguet, Joan - In: Journal of Business Ethics 111 (2012) 4, pp. 541-549

The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product brands? This study...

Persistent link: https://www.econbiz.de/10010868451

Internal Branding - In search of a new paradigm : Guest editorial

Schmidt, Holger L.; J. Ind, Nicholas; Iglesias, Oriol - In: Journal of Product & Brand Management 30 (2021) 6, pp. 781-787

Persistent link: https://www.econbiz.de/10012812620

Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden

Roper, Stuart; Iglesias, Oriol; Rodrigues, Clarinda - In: Journal of business research : JBR 96 (2019), pp. 340-342

Persistent link: https://www.econbiz.de/10011981061

How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354

Persistent link: https://www.econbiz.de/10011981068

Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity

Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676

Persistent link: https://www.econbiz.de/10011757529

Mapping the domain of the fragmented field of internal branding

Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10011563023

History matters : the role of history in corporate brand strategy

Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10012162016

The co-creation continuum : from tactical market research tool to strategic collaborative innovation method

Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321

Persistent link: https://www.econbiz.de/10011753346

"Brands that do Good" : (11th global brand conference), University of Bradford School of Management

Roper, Stuart; Lim, Ming; Iglesias, Oriol - In: The journal of brand management : an international journal 25 (2018) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10011874894

How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...

Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740

Persistent link: https://www.econbiz.de/10011844265