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Saving the masses : the impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
Sharma, Eesha; Morwitz, Vicki G. - In: Organizational behavior and human decision processes : … 135 (2016), pp. 45-54
Persistent link: https://www.econbiz.de/10011534855
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The price does not include additional taxes, fees, and surcharges : a review of research on partitioned pricing
Greenleaf, Eric A.; Johnson, Eric J.; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10011479150
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Consumers' purchase intentions and their behavior
Morwitz, Vicki G. - 2014
Persistent link: https://www.econbiz.de/10010462267
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The role of numbers in the customer journey
Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154
Persistent link: https://www.econbiz.de/10012295814
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"There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
Dallas, Steven K.; Morwitz, Vicki G. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 900-915
Persistent link: https://www.econbiz.de/10011971275
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Consumer reactions to drip pricing
Santana, Shelle; Dallas, Steven K.; Morwitz, Vicki G. - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 188-210
Persistent link: https://www.econbiz.de/10012183083
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Making sense from (apparent) senselessness : the JCR lens
Dahl, Darren W.; Fischer, Eileen; Johar, Gita V.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 719-723
Persistent link: https://www.econbiz.de/10011780531
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The role of gender in pay-what-you-want contexts
Santana, Shelle; Morwitz, Vicki G. - In: Journal of marketing research 58 (2021) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10012492700
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Demographic pricing in the digital age : assessing fairness perceptions in algorithmic versus human-based price discrimination
Duani, Nofar; Barasch, Alixandra; Morwitz, Vicki G. - In: Journal of the Association for Consumer Research : JACR 9 (2024) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10014633454
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482