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Bucklin, Randolph E. - In: Journal of retailing 91 (2015) 4, pp. 543-545

Persistent link: https://www.econbiz.de/10011422339

Effects of income distribution changes on assortment size in the mainstream grocery channel

Becerril-Arreola, Rafael; Bucklin, Randolph E.; … - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5878-5900

Persistent link: https://www.econbiz.de/10012650180

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E. - In: Marketing Science 30 (2011) 4, pp. 646-665

Many online shoppers initially acquired through paid search advertising later return to the same website directly. These so-called "direct type-in" visits can be an important indirect effect of paid search. Because visitors come to sites via different keywords and can vary in their propensity to...

Persistent link: https://www.econbiz.de/10010990377

Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time

Villanova, Daniel; Bodapati, Anand V.; Puccinelli, Nancy M. - In: Journal of retailing 97 (2021) 1, pp. 116-132

Persistent link: https://www.econbiz.de/10012514580

Reward-scrounging in customer referral programs

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398

Persistent link: https://www.econbiz.de/10011734866

Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models

Bodapati, Anand V.; Gupta, Sachin - In: Journal of Business & Economic Statistics 23 (2005) October, pp. 473-484

Persistent link: https://www.econbiz.de/10005170886

Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting

Trusov, Michael; Ma, Liye; Jamal, Zainab - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 405-426

Persistent link: https://www.econbiz.de/10011498934

Efficient estimation of network games of incomplete information : application to large online social networks

Chen, Xi; Lans, Ralf van der; Trusov, Michael - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7575-7598

Persistent link: https://www.econbiz.de/10012815389

Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment

Mejia, Jorge; Gopa, Anandasivam; Trusov, Michael - In: Information systems research : ISR 31 (2020) 4, pp. 1087-1106

Persistent link: https://www.econbiz.de/10012493759

Customer satisfaction underappreciation : the relation of customer satisfaction to CEO compensation

Huang, Ming-Hui; Trusov, Michael - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 129-150

Persistent link: https://www.econbiz.de/10012288655