//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online consumer communities, c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
27,935
Konsumentenverhalten
27,854
Social Web
8,500
Social web
8,499
Relationship marketing
8,362
Beziehungsmarketing
8,344
Markenführung
4,502
Brand management
4,501
Italy
4,471
Online-Marketing
4,252
Internet marketing
4,212
Italien
4,031
Markenimage
3,679
Brand image
3,672
Customer satisfaction
3,671
Kundenzufriedenheit
3,671
Learning
2,980
Dienstleistungsqualität
2,963
Service quality
2,961
Online-Handel
2,923
Online retailing
2,922
Theory
2,830
Theorie
2,828
Electronic Commerce
2,193
E-commerce
2,154
Brand
2,145
Lernen
2,124
Markenartikel
2,106
Einzelhandel
2,059
Viral marketing
2,057
Virales Marketing
2,056
Retail trade
2,053
Emotion
1,910
Werbewirkung
1,829
Advertising effects
1,826
Experiment
1,738
Learning process
1,591
Lernprozess
1,591
Advertising
1,589
Werbung
1,562
more ...
less ...
Online availability
All
Undetermined
Free
40,922
Type of publication
All
Article
41,556
Book / Working Paper
5,214
Journal
30
Type of publication (narrower categories)
All
Article in journal
37,886
Aufsatz in Zeitschrift
37,886
Aufsatz im Buch
2,372
Book section
2,372
Graue Literatur
1,282
Non-commercial literature
1,282
Arbeitspapier
1,259
Working Paper
1,259
Aufsatzsammlung
521
Hochschulschrift
466
Conference paper
415
Konferenzbeitrag
415
Collection of articles of several authors
200
Sammelwerk
200
Case study
130
Fallstudie
130
Thesis
119
Konferenzschrift
97
Amtsdruckschrift
71
Government document
71
Lehrbuch
44
Handbook
27
Handbuch
27
Textbook
22
Systematic review
14
Übersichtsarbeit
14
Ratgeber
12
Bibliografie
11
Conference proceedings
11
Festschrift
7
Guidebook
7
Collection of articles written by one author
6
Sammlung
6
Bibliografie enthalten
4
Bibliography included
4
Country report
4
Einführung
4
Interview
4
Länderbericht
4
Nachruf
4
more ...
less ...
Language
All
English
44,061
German
1,362
Undetermined
1,351
Italian
21
French
10
Russian
2
Polish
1
Portuguese
1
Spanish
1
more ...
less ...
Author
All
Han, Heesup
91
Dwivedi, Yogesh Kumar
66
Mattila, Anna S.
65
Thaichon, Park
62
Paul, Justin
58
Septianto, Felix
58
Loureiro, Sandra Maria Correia
55
Vrontis, Demetris
52
Hollebeek, Linda D.
49
Rana, Nripendra P.
44
Belk, Russell W.
41
Guiso, Luigi
40
Phau, Ian
40
Grewal, Dhruv
38
Kim, Jungkeun
38
Ko, Eunju
38
Law, Chun Hung Roberts
38
Dhir, Amandeep
37
Lusk, Jayson L.
37
Wong, IpKin Anthony
36
Martínez-López, Francisco J.
35
Balaji, M. S.
34
Kim, Seongseop
34
Quach, Sara
34
Kumar, V.
33
Kumar, Vikas
33
Japutra, Arnold
32
Nayga, Rodolfo M.
31
Wu, Luorong
31
Rahman, Zillur
30
Schivardi, Fabiano
30
Bang, Nguyen
29
Jang, Soocheong
29
Palmatier, Robert W.
29
Park, Jungkun
29
Prentice, Catherine
29
Ahn, Jiseon
28
Line, Nathaniel D.
28
Prashar, Sanjeev
28
Sharma, Piyush
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
237
OECD
207
IGI Global
188
National Bureau of Economic Research
112
C.E.P.R. Discussion Papers
80
Edward Elgar Publishing
53
International Energy Agency
36
Organisation for Economic Co-operation and Development
35
World Bank Group
25
Springer International Publishing
21
Springer-Verlag GmbH
14
Springer Gabler <Firma>
12
Peter Lang GmbH
11
World Bank
9
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
8
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
8
Technische Universität Braunschweig
7
Information Resources Management Association
6
Taylor and Francis.
6
World Trade Organization
6
NetLibrary, Inc
5
De Gruyter Oldenbourg
4
Deutscher Dialogmarketing Verband
4
European Observatory on Health Systems and Policies
4
Taylor and Francis
4
Dr. Rainer Hampp <Firma>
3
International Finance Corporation
3
Nomos Verlagsgesellschaft
3
Technische Universität Chemnitz
3
Weltbank
3
Centre for Educational Research and Innovation
2
City of London (England) / Corporation
2
European Association of University Teachers of Banking and Finance / Conference <201, Modena>
2
European Conference of Ministers of Transport
2
Europäische Kommission
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Great Britain / Customs Establishment
2
Healthcare Information and Management Systems Society
2
Helmut-Schmidt-Universität
2
IEA
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1,867
Journal of retailing and consumer services
1,655
SpringerLink / Bücher
819
International journal of hospitality management
637
Technological forecasting & social change : an international journal
472
Discussion paper / Centre for Economic Policy Research
445
Industrial marketing management : the international journal for industrial and high-tech firms
365
International journal of consumer studies
341
Tourism management : research, policies, practice
325
Management science : journal of the Institute for Operations Research and the Management Sciences
323
Asia Pacific journal of marketing and logistics
310
Psychology & marketing
279
Springer eBook Collection
276
Discussion papers / CEPR
272
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
Journal of travel and tourism marketing
265
Working paper / National Bureau of Economic Research, Inc.
261
The journal of product & brand management
244
International journal of contemporary hospitality management
243
Journal of marketing communications
242
International journal of advertising : the review of marketing communications
230
Food policy : economics planning and politics of food and agriculture
228
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
217
Journal of strategic marketing
210
The journal of brand management : an international journal
210
Journal of Islamic marketing
209
Journal of hospitality marketing & management
209
Journal of international consumer marketing
203
The journal of services marketing
202
Journal of economic behavior & organization : JEBO
196
Journal of retailing
190
Journal of the Academy of Marketing Science
190
Journal of promotion management : innovations in planning and applied research
189
European journal of operational research : EJOR
186
Journal of marketing management : JMM ; journal of the Academy of Marketing
184
Information systems research : ISR
179
Marketing intelligence & planning
179
Tourism management perspectives : TMP
179
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
178
Journal of marketing
168
more ...
less ...
Source
All
ECONIS (ZBW)
45,377
RePEc
1,349
Other ZBW resources
54
USB Cologne (EcoSocSci)
11
OLC EcoSci
5
BASE
4
Showing
1
-
10
of
46,800
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The coming community : the politics of alternative food networks in Southern
Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
2
The impact of customer education on the perception of made in
Italy
products in the agri-food sector
Pellicelli, Anna Claudia
;
Franzé, Claudia
- In:
International journal of applied behavioral economics : …
10
(
2021
)
2
,
pp. 35-52
Persistent link: https://www.econbiz.de/10012518191
Saved in:
3
Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele
;
Santoro, Gabriele
;
Pellicelli, Anna Claudia
- In:
International marketing review
39
(
2022
)
3
,
pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
Saved in:
4
Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
Saved in:
5
Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
Saved in:
6
Clustering halal food consumers : a Twitter sentiment analysis
Mostafa, Mohamed M.
- In:
International journal of market research
61
(
2019
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10012172217
Saved in:
7
Mining and mapping halal food consumers : a geo-located Twitter opinion polarity analysis
Mostafa, Mohamed M.
- In:
Journal of food products marketing
24
(
2018
)
7
,
pp. 858-879
Persistent link: https://www.econbiz.de/10011965121
Saved in:
8
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
9
"Social food" : food literacy co-construction and distortion on social media
Steils, Nadia
;
Obaidalahe, Zakia
- In:
Food policy : economics planning and politics of food …
95
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012588070
Saved in:
10
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->