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Financial literacy perception scale for the Portuguese population
Tavares, Fernando Oliveira; Santos, Eulália - In: Scientific Annals of Economics and Business 67 (2020) 2, pp. 277-290
Persistent link: https://www.econbiz.de/10012415511
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The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022
Persistent link: https://www.econbiz.de/10013167356
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Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska; Amrehn, Jana; Heidenreich, Anna; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha; Schwartz, Eric M. - In: Journal of marketing research 57 (2020) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations
Hudders, Liselot; Lou, Chen - In: International journal of advertising : the review of … 42 (2023) 1, pp. 151-161
Persistent link: https://www.econbiz.de/10014233939
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The effects of impartiality disclosure on brand objectives for no and multiple product endorsements
Oprea, Corina - 2023
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a …
Persistent link: https://www.econbiz.de/10014282829
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Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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How much influencer marketing is undisclosed? : evidence from twitter
Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023
Persistent link: https://www.econbiz.de/10014388879