Purpose Developing an effective destination branding strategy in places that have a negative image is still a difficult challenge to overcome for place marketers. Therefore, the purpose of this paper is to analyze how developing and promoting a new cuisine can transform a negative destination...

Purpose – The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among the antecedents of loyalty formation and their direct and indirect impacts on loyalty formation....

Purpose – The aim of this paper is to investigate the possible options for matching country destination image with different types of tourism to explain general attributes towards specific forms of tourism, based on previous research on country of origin effects. Design/methodology/approach...