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95
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89
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International Journal of Bank Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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1
Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir
;
Kibria, Habiba
;
Farhana, Saraj
- In:
Inventi impact: service sector
(
2018
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
Saved in:
2
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
3
Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.
;
Ahmed, Zafar U.
;
Che Aniza Che Wel
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
Saved in:
4
Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
Saved in:
5
Do preferences for private labels respond to supermarket loyalty programs?
Flórez A., Jorge Hernán
- In:
Journal of economic behavior & organization : JEBO
188
(
2021
),
pp. 183-208
Persistent link: https://www.econbiz.de/10012658710
Saved in:
6
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
7
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
8
Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo
;
Sun, Yi
;
Yada, Katsutoshi
- In:
The review of socionetwork strategies
14
(
2020
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
Saved in:
9
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
10
The role of positive word of mouth on the success of convenience store loyalty programs
Wishah, Raed
;
Abuhashesh, Mohammad
;
Sumadi, Mohammad Ahmad
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012209072
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