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B2B services : linking service...
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Konsumentenverhalten
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Electronic Commerce
1,052
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1,033
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Journal of retailing and consumer services
807
Industrial marketing management : the international journal for industrial and high-tech firms
698
International journal of hospitality management
431
International journal of production economics
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287
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254
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238
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196
Tourism management : research, policies, practice
191
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187
European journal of operational research : EJOR
184
International journal of contemporary hospitality management
177
Journal of strategic marketing
175
Asia Pacific journal of marketing and logistics
173
Service business
170
Springer eBook Collection / Business and Economics
169
Journal of travel and tourism marketing
158
Journal of hospitality marketing & management
155
The service industries journal
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Journal of the Academy of Marketing Science
144
Management science : journal of the Institute for Operations Research and the Management Sciences
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
123
Total quality management & business excellence
122
Marketing intelligence & planning
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Auditing : a journal of practice & theory
106
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Journal of air transport management
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Services marketing quarterly
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ECONIS (ZBW)
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RePEc
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Other ZBW resources
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OLC EcoSci
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USB Cologne (EcoSocSci)
4
BASE
2
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1
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
2
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
3
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
4
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
5
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
6
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
7
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
8
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
9
Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul
;
Brennan, Louis
- In:
Journal of service research
22
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
Saved in:
10
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
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