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Consumer behaviour
27,613
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27,531
Social Web
8,392
Social web
8,391
Relationship marketing
8,279
Beziehungsmarketing
8,261
Brand management
6,618
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6,608
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5,470
Internet marketing
5,396
Markenimage
4,671
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4,649
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3,682
Customer satisfaction
3,681
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3,060
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3,059
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2,927
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2,925
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2,624
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2,573
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2,370
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2,311
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2,197
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2,193
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2,167
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2,166
Werbewirkung
2,142
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2,134
Einzelhandel
2,115
Retail trade
2,105
Advertising
1,906
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1,903
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1,886
Marketingmanagement
1,665
Marketing management
1,660
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1,492
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1,486
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1,484
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1,317
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1,211
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36,747
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4,515
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20
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808
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808
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806
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82
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19
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Han, Heesup
91
Dwivedi, Yogesh Kumar
68
Mattila, Anna S.
65
Thaichon, Park
64
Paul, Justin
62
Septianto, Felix
60
Loureiro, Sandra Maria Correia
57
Hollebeek, Linda D.
49
Foroudi, Pantea
46
Law, Chun Hung Roberts
46
Rana, Nripendra P.
45
Melewar, T. C.
44
Ko, Eunju
43
Vrontis, Demetris
43
Bang, Nguyen
42
Kreutzer, Ralf T.
42
Phau, Ian
40
Belk, Russell W.
39
Kim, Jungkeun
39
Grewal, Dhruv
38
Wong, IpKin Anthony
38
Rahman, Zillur
37
Dhir, Amandeep
36
Kim, Seongseop
35
Kumar, Vikas
35
Martínez-López, Francisco J.
35
Quach, Sara
35
Balaji, M. S.
34
Japutra, Arnold
34
Kumar, V.
34
Lusk, Jayson L.
34
Gupta, Suraksha
32
Sharma, Piyush
32
Burmann, Christoph
31
Nayga, Rodolfo M.
31
Park, Jungkun
31
Wu, Luorong
31
Prentice, Catherine
30
Jang, Soocheong
29
Line, Nathaniel D.
29
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National Bureau of Economic Research
89
OECD
44
International Energy Agency
31
Edward Elgar Publishing
27
Springer Gabler <Firma>
23
Springer International Publishing
18
Springer-Verlag GmbH
16
Organisation for Economic Co-operation and Development
14
Peter Lang GmbH
12
NetLibrary, Inc
11
World Bank Group
10
Technische Universität Braunschweig
9
Information Resources Management Association
5
De Gruyter Oldenbourg
4
Deutscher Dialogmarketing Verband
4
Taylor and Francis
4
Taylor and Francis.
4
Helmut-Schmidt-Universität
3
Nomos Verlagsgesellschaft
3
Palgrave Macmillan <Firma>
3
Technische Universität Chemnitz
3
World Bank
3
World Trade Organization
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Christian-Albrechts-Universität zu Kiel
2
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2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Great Britain / Customs Establishment
2
Haufe-Lexware GmbH & Co. KG
2
Healthcare Information and Management Systems Society
2
International Finance Corporation
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
Universität Hohenheim
2
Universität Kassel
2
World Tourism Organization
2
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1
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Journal of business research : JBR
1,896
Journal of retailing and consumer services
1,677
SpringerLink / Bücher
984
International journal of hospitality management
647
Technological forecasting & social change : an international journal
422
Industrial marketing management : the international journal for industrial and high-tech firms
388
Tourism management : research, policies, practice
368
International journal of consumer studies
332
Asia Pacific journal of marketing and logistics
321
Springer eBook Collection
319
Management science : journal of the Institute for Operations Research and the Management Sciences
301
The journal of brand management : an international journal
299
Psychology & marketing
294
Journal of travel and tourism marketing
288
The journal of product & brand management
287
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
276
Journal of marketing communications
264
International journal of contemporary hospitality management
256
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
242
International journal of advertising : the review of marketing communications
228
Working paper / National Bureau of Economic Research, Inc.
217
Journal of hospitality marketing & management
216
Journal of strategic marketing
208
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
206
Journal of Islamic marketing
204
Journal of promotion management : innovations in planning and applied research
204
Journal of international consumer marketing
202
Journal of the Academy of Marketing Science
202
The journal of services marketing
202
Discussion papers / CEPR
201
Journal of retailing
201
Discussion paper / Centre for Economic Policy Research
196
Marketing intelligence & planning
195
Journal of marketing management : JMM ; journal of the Academy of Marketing
190
Information systems research : ISR
188
Tourism management perspectives : TMP
188
Journal of marketing
184
European journal of operational research : EJOR
175
Marketing letters : a journal of research in marketing
167
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
165
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ECONIS (ZBW)
40,976
RePEc
263
Other ZBW resources
25
USB Cologne (EcoSocSci)
11
OLC EcoSci
5
BASE
2
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1
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
10
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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