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The financial services marketing handbook : tactics and techniques that produce results
Ehrlich, Evelyn - 2004 - 1st ed
The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. This book gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial...
Persistent link: https://www.econbiz.de/10011479675
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Cause related marketing and customer skepticism : a study of situational and psychological skepticism
Amawate, Vibhas; Deb, Madhurima - In: Theoretical economics letters 9 (2019) 4, pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
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Customer relationship management technology : bridging the gap between marketing education and practice
Harrison, Dana E.; Ajjan, Haya - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 205-219
Persistent link: https://www.econbiz.de/10012129490
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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Affiliate marketing and customer satisfaction
Surabhi Singh - In: Driving traffic and customer activity through affiliate …, (pp. 1-10). 2018
Persistent link: https://www.econbiz.de/10011715390
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Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
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Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua; Zhang, Zhaowei; Wang, Xinyu; Dong, Yan - In: European journal of operational research : EJOR 282 (2020) 2, pp. 677-695
Persistent link: https://www.econbiz.de/10012157915