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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
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Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas; James, Leena - In: International journal of management practice : IJMP 15 (2022) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
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Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran
Rezaei, Hadi; Ansari, Azarnoush - In: International journal of productivity and quality … 37 (2022) 1, pp. 79-98
Persistent link: https://www.econbiz.de/10013448930
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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China
Sri Hartono; Fazli, S. Mohamad; Gumilang, Dendi Anggi; … - In: International journal of productivity and quality … 41 (2024) 2, pp. 177-196
Persistent link: https://www.econbiz.de/10015065464
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10011432119