Similar Search Results - EconBiz

Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

Persistent link: https://www.econbiz.de/10013522059

Hyper-power, the marketing concept and consumer as "boss"

Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531

Persistent link: https://www.econbiz.de/10011645960

Towards a theory on the place of goods and services in Islamic marketing

Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182

Persistent link: https://www.econbiz.de/10011989251

Theory of marketplace morality and impoverished consumers

Hill, Ronald Paul - In: Marketing theory 18 (2018) 3, pp. 411-420

Persistent link: https://www.econbiz.de/10011926139

A theory of marketing's contribution to customers' perceived value

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

Unlocking the transformative potential of customer data in retailing

Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241

Persistent link: https://www.econbiz.de/10011543275

An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158

Persistent link: https://www.econbiz.de/10011552612

Conceptualisations of the consumer in marketing thought

Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188

Persistent link: https://www.econbiz.de/10011453315

Customer usage processes : a conceptualization and differentiation

Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422

Persistent link: https://www.econbiz.de/10011492816

Some reflections on psychoanalytic approaches to marketing and consumer research

Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16

Persistent link: https://www.econbiz.de/10011494424

1
2
3
4
5
6
7
8
9
10
Next
Last

A service of the