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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
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Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert; Osabutey, Ellis L. C.; Kosiba, John … - In: Journal of business research : JBR 116 (2020), pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Managerial perceptions if country-of-origin : an empirical study of New Zealand food manufacturers
Insch, Andrea; Williams, Sharnie; Knight, John G. - In: Journal of food products marketing 22 (2016) 3, pp. 304-319
Persistent link: https://www.econbiz.de/10011561209
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity; Higgins, David M. - In: Business history 62 (2020) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
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Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea; Mather, Damien; Knight, John - In: International marketing review 34 (2017) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
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Ökonomische Analyse von Herkunftsangaben bei Agrarerzeugnissen : Präferenz und Zahlungsbereitschaft für die "Herkunft Schweiz"
Bolliger Maiolino, Conradin - 2012
damit das roduktattribut Herkunft Schweiz im Zentrum des Interesses.Vor diesem Hintergrund wird mit der vorliegenden Arbeit …-Deklaration ; geschützte Herkunftsbezeichnung von Agrarprodukten ; Essgewohnheiten ; Lebensmittelhandel ; Lebensmitteleigenschaften ; Erdbeeren …
Persistent link: https://www.econbiz.de/10009745513