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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
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Customer feedback metrics for marketing accountability
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021
Persistent link: https://www.econbiz.de/10012653774
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051