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Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova - In: Journal of global marketing 34 (2021) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012515207
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Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova - In: Journal of global marketing 34 (2021) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012584506
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Megamarketing expanded by neo-institutional theory
Chaney, Damien; Ben Slimane, Karim; Humphreys, Ashlee - In: Journal of strategic marketing 24 (2016) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10011571015
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How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes; Cabanelas, Pablo; … - In: International marketing review 41 (2024) 1, pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
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Special issue introduction: Historical research on institutional change
Decker, Stephanie; Üsdiken, Behlül; Engwall, Lars; … - In: Business history 60 (2018) 5, pp. 613-627
Persistent link: https://www.econbiz.de/10011931887
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Understanding the state and direction of HR as an occupation through institutional theory : the case of Japan
Conrad, Harald; Meyer-Ohle, Hendrik - In: International journal of human resource management 35 (2024) 4, pp. 688-713
Persistent link: https://www.econbiz.de/10014552693
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
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Handbook of business-to-business marketing
Lilien, Gary L. (ed.) - Institute for the Study of Business Markets - 2012
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government...
Persistent link: https://www.econbiz.de/10011851433
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Marktorientierung in Business-to-Business-Märkten : Eine empirische Untersuchung von mehrstufigen Marketingstrategien
Claßen, Matthias - 2016 - 1. Aufl. 2015
Matthias Claßen erarbeitet im vorliegenden Werk ein Konzept zur Messung von Marktorientierung in B2B-Märkten. Auf Basis einer großzahligen, branchenübergreifenden empirischen Studie identifiziert er die Treiber von Marktorientierung: Kunden-, Wettbewerbs- und Drittparteienorientierung sowie...
Persistent link: https://www.econbiz.de/10014020219