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Looking at the brain : neural effects of "made in" labeling on product value and choice
Luis-Alberto, Casado-Aranda; Angelika, Dimoka; Juan, … - In: Journal of retailing and consumer services 60 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012502645
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Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith; Konopka, Roman - In: Journal of promotion management : JPM 24 (2018) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10011875426
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The effect of visibility of country of origin labelling on consumers' fresh meat preferences
Holdershaw, Judith; Konopka, Roman - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2266-2281
Persistent link: https://www.econbiz.de/10014430226
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Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas; James, Leena - In: International journal of management practice : IJMP 15 (2022) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
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Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran
Rezaei, Hadi; Ansari, Azarnoush - In: International journal of productivity and quality … 37 (2022) 1, pp. 79-98
Persistent link: https://www.econbiz.de/10013448930
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Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit; Gupta, Devashish Das - In: The marketing review 15 (2015) 3, pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.; Dadzie, Charlene; Davari, Arezoo; … - In: The journal of product & brand management 24 (2015) 6, pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
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A memory-theory perspective of country-image formation
Lee, Richard; Lockshin, Larry; Greenacre, Luke - In: Journal of international marketing 24 (2016) 2, pp. 62-79
Persistent link: https://www.econbiz.de/10011500469