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Consumer segmentation analysis...
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Showing
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1
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
2
Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
Saved in:
3
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
4
The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
Saved in:
5
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
6
Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.
;
Bauchrowitz, Alexander
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
Saved in:
7
"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian
;
Schwanen, Tim
;
Anable, Jillian
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
Saved in:
8
Shopping hard or hardly shopping : revealing consumer segments using clickstream data
Zavali, Melina
;
Lacka, Ewelina
;
De Smedt, Johannes
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10014304285
Saved in:
9
Physical stores as warehouses for online channels : implications for channel choices under competition
Tang, Ping
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1554-1581
Persistent link: https://www.econbiz.de/10014487332
Saved in:
10
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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