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Laorientación al mercado de la universidad póblica: Un reto para el sistema Untversitario EspaÑol
Blanco, Carlos; Velázquez, Francisco - In: International Review on Public and Nonprofit Marketing 1 (2004) 2, pp. 9-28
Persistent link: https://www.econbiz.de/10008552298
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Is stakeholder orientation relevant for European firms?
Patel, Vijay K.; Manley, Scott C.; Hair, Joseph F.; … - In: European management journal 34 (2016) 6, pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
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Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
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Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob; Rowe, Katie - In: Journal of business research : JBR 79 (2017), pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
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Market-oriented destination marketing : an operationalization
Line, Nathaniel D.; Wang, Youcheng - In: Journal of travel research : a quarterly publication of … 56 (2017) 1, pp. 122-135
Persistent link: https://www.econbiz.de/10011636794
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Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.; Gutiérrez-Taño, … - In: Journal of marketing for higher education 34 (2024) 1, pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
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A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407