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ECONIS (ZBW)
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1
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
2
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
Saved in:
3
Choreographing salesperson face-to-face visits with a buyer organization : a social network perspective
Forkmann, Sebastian
;
Mullins, Ryan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10013199139
Saved in:
4
Behavioral Economics and Insurance Law: The Importance of Equilibrium Analysis
Baker, Tom
;
Siegelman, Peter
- In:
The Oxford handbook of behavioral economics and the law
.
2014
Persistent link: https://www.econbiz.de/10012881221
Saved in:
5
Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.
;
Shu, Suzanne B.
;
Arentze, Theo
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
Saved in:
6
Customers need to relate : the conditional warm glow effect of CSR on negative customer experiences
Alhouti, Sarah
;
Wright, Scott A.
;
Baker, Thomas L.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012493856
Saved in:
7
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
8
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
9
Introduction to the special issue on the intersection of professional selling and service
Rapp, Adam
;
Baker, Thomas L.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10011690055
Saved in:
10
Boosting sales force morale in highly dynamic, complex markets : the role of job resources
Panagopoulos, Nikolaos G.
;
Hochstein, Bryan
;
Baker, …
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 237-253
Persistent link: https://www.econbiz.de/10011942346
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