Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing effectiveness of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
8,924
Social Web
8,922
Internet marketing
5,856
Online-Marketing
5,821
Consumer behaviour
5,215
Konsumentenverhalten
5,201
Hotel industry
2,723
Hotellerie
2,638
Viral marketing
2,540
Virales Marketing
2,519
Relationship marketing
1,837
Beziehungsmarketing
1,833
Brand management
1,636
Online-Handel
1,635
Online retailing
1,634
Markenführung
1,626
Electronic Commerce
1,412
Social media
1,396
E-commerce
1,379
Soziales Netzwerk
1,092
Werbewirkung
1,085
Advertising effects
1,083
Social network
1,058
Markenimage
1,051
Brand image
1,050
social media
1,006
Advertising
1,004
Werbung
982
Customer satisfaction
949
Kundenzufriedenheit
940
Digitalisierung
826
Digitization
808
Service quality
754
Dienstleistungsqualität
750
Internet
699
Marketingmanagement
652
Marketing management
650
Tourism
581
Tourismus
559
Digital platform
549
more ...
less ...
Online availability
All
Undetermined
Free
7,373
Type of publication
All
Article
13,693
Book / Working Paper
1,590
Journal
6
Type of publication (narrower categories)
All
Article in journal
12,276
Aufsatz in Zeitschrift
12,276
Aufsatz im Buch
1,088
Book section
1,088
Aufsatzsammlung
216
Arbeitspapier
186
Working Paper
186
Graue Literatur
182
Non-commercial literature
182
research-article
180
Hochschulschrift
129
Conference paper
125
Konferenzbeitrag
125
Collection of articles of several authors
64
Sammelwerk
64
Case study
54
Fallstudie
54
Konferenzschrift
48
Lehrbuch
41
Thesis
27
Textbook
22
review
22
review-article
19
Ratgeber
13
case-report
12
non-article
11
Amtsdruckschrift
9
Government document
9
Guidebook
8
Handbook
7
Handbuch
7
Conference proceedings
5
Interview
5
conceptual-paper
4
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Glossar enthalten
3
Glossary included
3
Bibliografie
2
more ...
less ...
Language
All
English
14,646
German
581
Undetermined
64
Author
All
Law, Chun Hung Roberts
58
Han, Heesup
42
Dwivedi, Yogesh Kumar
37
Kreutzer, Ralf T.
34
Okumus, Fevzi
32
Karatepe, Osman M.
30
Yang, Yang
28
Loureiro, Sandra Maria Correia
26
Kim, Woo Gon
24
Filieri, Raffaele
23
Qiu, Liangfei
23
Rana, Nripendra P.
23
Rita, Paulo
22
Martínez-López, Francisco J.
21
Mattila, Anna S.
21
Vrontis, Demetris
20
Hajli, Nick
19
Ozuem, Wilson
19
Dogru, Tarik
18
Kumar, Vikas
17
Köseoglu, Mehmet Ali
17
Paul, Justin
17
Thaichon, Park
17
Wong, IpKin Anthony
17
Zhang, Tingting
17
Bigné Alcañiz, J. Enrique
16
Bilgihan, Anil
16
Dhir, Amandeep
16
Foroudi, Pantea
16
Harrigan, Paul
16
Li, Hengyun
16
Nicolau, Juan Luis
16
Schwartz, Zvi
16
Agnihotri, Raj
15
Akram, Umair
15
Balaji, M. S.
15
Chen, Ming-Hsiang
15
Hollebeek, Linda D.
15
Hudders, Liselot
15
Leung, Xi Y.
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
131
IGI Global
130
National Bureau of Economic Research
24
OECD
14
Springer Gabler <Firma>
11
Springer-Verlag GmbH
10
World Bank Group
9
Edward Elgar Publishing
8
Organisation for Economic Co-operation and Development
8
De Gruyter Oldenbourg
7
Springer International Publishing
7
Peter Lang GmbH
6
Deutscher Dialogmarketing Verband
4
Technische Universität Braunschweig
4
Academy of Marketing Science
2
Information Resources Management Association
2
NetLibrary, Inc
2
Universität Bremen
2
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Anti-Gold-Law League
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Committee of Country Bankers
1
Committee of Master Cotton-Spinners
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Freemasons / St. David's Lodge (Edinburgh, Scotland)
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Haufe-Lexware GmbH & Co. KG
1
more ...
less ...
Published in...
All
International journal of hospitality management
636
Journal of business research : JBR
563
Journal of retailing and consumer services
338
Tourism management : research, policies, practice
305
SpringerLink / Bücher
266
Technological forecasting & social change : an international journal
253
International journal of contemporary hospitality management
234
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
205
Journal of hospitality marketing & management
172
Springer eBook Collection
145
Information systems research : ISR
139
International journal of advertising : the review of marketing communications
139
International journal of internet marketing and advertising : IJIMA
139
Tourism management perspectives : TMP
127
Journal of travel and tourism marketing
124
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Journal of marketing communications
110
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of management information systems : JMIS
107
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
104
Journal of hospitality and tourism insights
104
Electronic commerce research
103
Journal of promotion management : innovations in planning and applied research
100
Tourism economics : the business and finance of tourism and recreation
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
Journal of internet commerce
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Psychology & marketing
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Discussion papers / CEPR
75
The journal of product & brand management
73
Journal of advertising research
71
Service business
68
Asia Pacific journal of marketing and logistics
67
Journal of marketing
64
Marketing intelligence & planning
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Business horizons
58
more ...
less ...
Source
All
ECONIS (ZBW)
14,956
Other ZBW resources
264
RePEc
64
USB Cologne (EcoSocSci)
4
OLC EcoSci
1
Showing
1
-
10
of
15,289
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
2
Effects of managerial response on consumer
eWOM
and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
3
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
4
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
5
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
6
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
7
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
8
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
9
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
10
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
