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Deceptive claims using fake news advertising : the impact on consumers

Rao, Anita - In: Journal of marketing research 59 (2022) 3, pp. 534-554

Persistent link: https://www.econbiz.de/10013258053

Industry-funded research and bias in food science

Rao, Anita - In: Quantitative marketing and economics : QME 20 (2022) 1, pp. 39-67

Persistent link: https://www.econbiz.de/10013190781

Strategic research and development investment decisions in the pharmaceutical industry

Rao, Anita - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 564-586

Persistent link: https://www.econbiz.de/10012294686

Do "Made in USA" claims matter?

Kong, Xinyao; Rao, Anita - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 731-764

Persistent link: https://www.econbiz.de/10012623411

Value of aggregators

Akca, Selin; Rao, Anita - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 893-922

Persistent link: https://www.econbiz.de/10012305114

Demand for "healthy" products : false claims and FTC regulation

Rao, Anita; Wang, Emily - In: Journal of marketing research : JMR 54 (2017) 6, pp. 968-989

Persistent link: https://www.econbiz.de/10011785006

How do firms make money selling digital goods online?

Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing Letters 25 (2014) 3, pp. 331-341

We review research on revenue models used by online firms who offer digital goods. Such goods are non-rival, have near zero marginal cost of production and distribution, low marginal cost of consumer search, and low transaction costs. Additionally, firms can easily observe and measure consumer...

Persistent link: https://www.econbiz.de/10010959376