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Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement
Durmaz, Gulbin; Melewar, T. C.; Dennis, Charles; … - In: Advances in National Brand and Private Label Marketing …, (pp. 29-35). 2024
Persistent link: https://www.econbiz.de/10015077049
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The impact of the social protest on brand commitment
Shuv-Ami, Avichai - In: Journal of enterprising communities : people and places … 10 (2016) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10011540093
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …
Persistent link: https://www.econbiz.de/10014478777
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Slow fashion branding : understanding what consumers value most
Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
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What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057