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Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak; Anuj - In: International journal of business innovation and … 28 (2022) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
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From means to end : understanding the millennial mind when buying luxury jewelry brands
Pavida Ratakam; Phallapa Petison - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10013555412
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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A consumer-perceived consumer-based brand equity scale
Baalbaki, Sally; Guzmán, Francisco - In: The journal of brand management : an international journal 23 (2016) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011477639
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497