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Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra; Garrido, Margarida V. - In: Psychology & marketing 34 (2017) 9, pp. 904-911
Persistent link: https://www.econbiz.de/10011738129
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Incorporating the creative subject : branding outside-in through identity incentives
Endrissat, Nada; Kärreman, Dan; Noppeney, Claus - In: Human relations 70 (2017) 4, pp. 488-515
Persistent link: https://www.econbiz.de/10011650358
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Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
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Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.; Kresic, Katie - In: Public relations for social responsibility : affirming …, (pp. 149-163). 2021
Persistent link: https://www.econbiz.de/10012587443
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Visual elicitation of brand perception
Dzyabura, Daria; Peres, Renana - In: Journal of marketing 85 (2021) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
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If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin; Scheinbaum, Angeline Close - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Branding beyond the gender binary
Cooke, Angelica; Russell-Bennett, Rebekah; Wang, Di; … - In: Psychology & marketing 39 (2022) 8, pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177