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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung; Seo, Youngji; Yoon, Hye Jin; Han, Jeong Yeob - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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Prosocial native advertising on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan; Yoon, Hye Jin - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin; La Ferle, Carrie - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10011876103
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Comedic violence in advertising : the role of normative beliefs and intensity of violence
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 519-539
Persistent link: https://www.econbiz.de/10011567083
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265