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Consumer behaviour
19
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19
Beziehungsmarketing
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13
Customer satisfaction
6
E-commerce
6
Electronic Commerce
6
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Verhoef, Peter C.
39
Verhoef, Peter
7
Sloot, Laurens M.
5
Bijmolt, Tammo H. A.
4
Doorn, Jenny van
4
van Nierop, Erjen
4
Dorotic, Matilda
3
Eggers, Felix
3
Fok, Dennis
3
Gensler, Sonja
3
Kannan, P. K.
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Lobschat, Lara
3
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3
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2
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2
Bijmolt, Tammo
2
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Dong, John Qi
2
Emrich, Oliver
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing Letters
4
Journal of the Academy of Marketing Science
3
Marketing Science
3
European Journal of Marketing
2
European Management Journal
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Quantitative Marketing and Economics
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European Journal of Operational Research
1
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Foundations and trends in marketing : FTMKT
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
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Journal of Advances in Management Research
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Journal of Consumer Policy
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Journal of retailing and consumer services
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Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
33
RePEc
15
Other ZBW resources
4
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1
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
3
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
4
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
5
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
8
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
9
Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.
;
Broekhuizen, Thijs
;
Bart, Yakov
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
Saved in:
10
Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
Cleeren, Kathleen
;
Geyskens, Kelly
;
Verhoef, Peter C.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 896-906
Persistent link: https://www.econbiz.de/10011634098
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