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1
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
3
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina …
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011773341
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
A focused supply chain strategy for luxury
fashion
management
Brum, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
Saved in:
6
Brand
equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
7
S/he styles : narcissistic
fashion
apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
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8
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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9
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
Luxury
fashion
brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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