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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Zúñiga, Miguel Angel; Torres, Ivonne M.; Niculescu, Mihai - In: Journal of Consumer Marketing 32 (2015) 3, pp. 145-156

Purpose – This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning versus polysemous slogan ads. The authors found that high ethnic identifying Hispanics used the peripheral...

Persistent link: https://www.econbiz.de/10014850403

African American consumers' evaluations of ethnically primed advertisements

Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101

Persistent link: https://www.econbiz.de/10011453879

A method for evaluating and selecting field experiment locations

Trafimow, David; Leonhardt, James M.; Niculescu, Mihai; … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 437-447

Persistent link: https://www.econbiz.de/10011537259

Can healthy checkout end-caps improve targeted fruit and vegetable purchases? : evidence from grocery and SNAP participant purchases

Payne, Collin; Niculescu, Mihai - In: Food policy : economics planning and politics of food … 79 (2018), pp. 318-323

Persistent link: https://www.econbiz.de/10012039192

Less is more : online consumer ratings' format affects purchase intentions and processing

Kostyk, Alena; Niculescu, Mihai; Leonhardt, James M. - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 434-441

Persistent link: https://www.econbiz.de/10011814848

Should I choose this salesperson? : buyer's emergent preference in seller from mere exposure

Krishnan, Vijaykumar; Niculescu, Mihai; Fredericks, Elisa - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 196-209

Persistent link: https://www.econbiz.de/10012181616

Simpler online ratings formats increase consumer trust

Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 131-141

Persistent link: https://www.econbiz.de/10011760750

Processing fluency scale development for consumer research

Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: International journal of market research 63 (2021) 3, pp. 353-367

Persistent link: https://www.econbiz.de/10012521394

A dual process model of the influence of recommender systems on purchase intentions in online shopping environments

Xu, Lina; Roy, Abhijit; Niculescu, Mihai - In: Journal of internet commerce 22 (2023) 3, pp. 432-453

Persistent link: https://www.econbiz.de/10014320495

When interruptions can boost sales : an on-line versus memory-based perspective

Xu, Lina; Niculescu, Mihai; Hyman, Michael R. - In: International journal of consumer studies 47 (2023) 5, pp. 1733-1748

Persistent link: https://www.econbiz.de/10014335631