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A longitudinal analysis of the...
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Gender
9,326
Bibliometrics
7,320
Bibliometrie
7,142
Geschlecht
6,749
Internet marketing
5,871
Online-Marketing
5,836
Consumer behaviour
5,370
Konsumentenverhalten
5,191
Advertising
4,419
Social Web
3,485
Social web
3,485
Werbung
3,344
Werbewirkung
2,892
Advertising effects
2,882
Women workers
1,840
Brand management
1,834
Weibliche Arbeitskräfte
1,826
Markenführung
1,802
gender
1,706
Women
1,679
Frauen
1,369
Online retailing
1,274
Online-Handel
1,274
Gender discrimination
1,259
Brand image
1,257
Geschlechterdiskriminierung
1,256
Markenimage
1,245
Relationship marketing
1,244
Beziehungsmarketing
1,229
Viral marketing
1,191
Virales Marketing
1,190
Women managers
1,100
Weibliche Führungskräfte
1,097
Electronic Commerce
1,028
E-commerce
1,004
Entrepreneurship
975
Welt
973
World
972
Gender equality
889
Entrepreneurship approach
888
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27,524
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Article
27,008
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2,753
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11
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4
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Article in journal
21,330
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21,330
research-article
1,982
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1,222
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1,222
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719
Working Paper
719
Graue Literatur
693
Non-commercial literature
693
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256
review-article
227
Conference paper
206
Konferenzbeitrag
206
review
190
Hochschulschrift
160
conceptual-paper
113
case-report
109
viewpoint
98
Collection of articles of several authors
75
Sammelwerk
75
Konferenzschrift
56
non-article
55
Lehrbuch
38
Thesis
35
Case study
31
Fallstudie
31
Textbook
20
Amtsdruckschrift
16
Government document
16
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13
Handbuch
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
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9
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8
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8
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7
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7
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7
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27,421
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1,699
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628
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24
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4
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1
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1
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1
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Kumar, Satish
76
Law, Chun Hung Roberts
44
Eisend, Martin
38
Paul, Justin
37
Septianto, Felix
36
Kreutzer, Ralf T.
32
Ferreira, João J. M.
31
Pelsmacker, Patrick de
31
Vrontis, Demetris
31
Dwivedi, Yogesh Kumar
30
Hudders, Liselot
30
Köseoglu, Mehmet Ali
30
Lim, Weng Marc
30
Kraus, Sascha
29
Dens, Nathalie
28
Taylor, Charles Raymond
28
Ratten, Vanessa
26
Thaichon, Park
26
Yoon, Sukki
23
Ford, John B.
22
Hassan, M. Kabir
22
Mattila, Anna S.
22
Okumus, Fevzi
22
Loureiro, Sandra Maria Correia
21
Pattnaik, Debidutta
21
Abramo, Giovanni
20
Dhir, Amandeep
20
Funk, Daniel C.
20
Huh, Jisu
20
Kunkel, Thilo
20
Rahman, Zillur
20
Rita, Paulo
20
Antony, Jiju
19
Booth, Alison L.
19
Dhir, Sanjay
19
Donthu, Naveen
19
Han, Heesup
19
Kilic, Talip
19
Merigo, Jose Maria
19
Pandey, Nitesh
19
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Springer Fachmedien Wiesbaden
131
OECD
86
World Bank Group
67
C.E.P.R. Discussion Papers
60
National Bureau of Economic Research
48
World Bank
44
Edward Elgar Publishing
35
IGI Global
35
Organisation for Economic Co-operation and Development
12
Springer Gabler <Firma>
11
Peter Lang GmbH
9
Springer-Verlag GmbH
6
Technische Universität Braunschweig
6
Springer International Publishing
5
Universität Ulm / Institut für Technologie- und Prozessmanagement
5
Weltbank
5
Deutscher Dialogmarketing Verband
4
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
4
NetLibrary, Inc
4
OECD Development Centre
4
Directorate for Employment, Labour and Social Affairs (ELS), Organisation de Coopération et de Développement Économiques (OCDE)
3
Information Resources Management Association
3
Taylor and Francis
3
W.E. Upjohn Institute for Employment Research
3
World Bank / Latin America and the Caribbean Regional Office / Gender Sector Unit
3
Centre for Economic Policy Research
2
Department of Econometrics and Business Statistics, Monash Business School
2
International Finance Corporation
2
Palgrave Macmillan <Firma>
2
Universität Bremen
2
Verlag Barbara Budrich
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Ajia Keizai Kenkyūjo (Japan)
1
Albert-Ludwigs-Universität Freiburg
1
Asian Productivity Organization
1
Associazione Italiana Economisti del Lavoro - AIEL
1
Berkeley Electronic Press
1
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Journal of business research : JBR
742
Journal of retailing and consumer services
280
Technological forecasting & social change : an international journal
270
International journal of advertising : the review of marketing communications
265
SpringerLink / Bücher
256
Journal of advertising research
221
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
207
Discussion papers / CEPR
200
Journal of marketing communications
197
Journal of economic behavior & organization : JEBO
196
International journal of hospitality management
190
Gender in Management: An International Journal
178
Journal of advertising
177
European Journal of Marketing
175
Journal of Consumer Marketing
165
World Bank E-Library Archive
158
Discussion paper / Centre for Economic Policy Research
152
Journal of sport management : the official journal of the North American Society of Sport Management
149
Tourism management : research, policies, practice
146
Working paper / National Bureau of Economic Research, Inc.
146
Research policy : policy, management and economic studies of science, technology and innovation
143
Industrial marketing management : the international journal for industrial and high-tech firms
142
Feminist economics
137
International journal of advertising : the quarterly review of marketing communications
136
Journal of promotion management : innovations in planning and applied research
136
Management science : journal of the Institute for Operations Research and the Management Sciences
130
Equality, Diversity and Inclusion: An International Journal
129
Gender in management : an international journal
129
Springer eBook Collection
129
European Sport management quarterly : ESMQ
127
International journal of internet marketing and advertising : IJIMA
127
International journal of contemporary hospitality management
115
International journal of production research
115
Applied economics
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Sport management review
107
Applied economics letters
104
Journal of business ethics : JOBE
104
Social Science & Medicine
104
International journal of consumer studies
99
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Source
All
ECONIS (ZBW)
25,230
Other ZBW resources
2,841
RePEc
1,698
USB Cologne (EcoSocSci)
4
BASE
2
OLC EcoSci
1
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
3
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
4
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
5
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
6
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
7
A longitudinal content analysis of
gender
portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
8
Cross-media consumption : insights from Super Bowl
advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
9
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
10
TV viewing and
advertising
targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
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