//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Targeted advertising in the br...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
28,000
Konsumentenverhalten
27,919
Online-Marketing
5,562
Internet marketing
5,488
Relationship marketing
4,749
Beziehungsmarketing
4,748
Markenführung
4,440
Brand management
4,439
Social Web
4,362
Social web
4,362
Markenimage
3,621
Brand image
3,612
Advertising
3,426
Werbung
3,235
Customer satisfaction
2,930
Kundenzufriedenheit
2,928
Online retailing
2,884
Online-Handel
2,884
Werbewirkung
2,796
Advertising effects
2,787
Dienstleistungsqualität
2,303
Service quality
2,303
Brand
2,170
Markenartikel
2,130
Theory
2,001
Theorie
1,997
Viral marketing
1,957
Virales Marketing
1,957
Electronic Commerce
1,955
Einzelhandel
1,933
Retail trade
1,926
E-commerce
1,912
Emotion
1,777
Experiment
1,459
Marketingmanagement
1,290
Marketing management
1,288
Confidence
1,223
Vertrauen
1,220
Preismanagement
1,215
Pricing strategy
1,215
more ...
less ...
Online availability
All
Undetermined
Free
22,653
Type of publication
All
Article
30,637
Book / Working Paper
3,123
Journal
19
Type of publication (narrower categories)
All
Article in journal
28,779
Aufsatz in Zeitschrift
28,779
Aufsatz im Buch
1,388
Book section
1,388
Arbeitspapier
764
Graue Literatur
764
Non-commercial literature
764
Working Paper
764
Hochschulschrift
365
Conference paper
306
Konferenzbeitrag
306
Aufsatzsammlung
294
Collection of articles of several authors
117
Sammelwerk
117
Thesis
86
Konferenzschrift
74
Lehrbuch
57
Case study
45
Fallstudie
45
Textbook
26
Ratgeber
15
Handbook
14
Handbuch
14
Amtsdruckschrift
12
Government document
12
Systematic review
10
Übersichtsarbeit
10
Guidebook
9
Conference proceedings
8
Festschrift
6
Bibliografie
5
Bibliografie enthalten
5
Bibliography included
5
Einführung
5
Collection of articles written by one author
4
Sammlung
4
Glossar enthalten
3
Glossary included
3
Nachruf
3
Wörterbuch
3
more ...
less ...
Language
All
English
32,184
German
1,096
Undetermined
493
French
4
Russian
2
Spanish
2
Italian
1
Polish
1
more ...
less ...
Author
All
Han, Heesup
84
Mattila, Anna S.
66
Septianto, Felix
62
Dwivedi, Yogesh Kumar
58
Paul, Justin
56
Loureiro, Sandra Maria Correia
52
Thaichon, Park
48
Eisend, Martin
42
Hollebeek, Linda D.
42
Belk, Russell W.
40
Kim, Jungkeun
40
Kreutzer, Ralf T.
39
Rana, Nripendra P.
39
Phau, Ian
38
Ko, Eunju
37
Law, Chun Hung Roberts
35
Pelsmacker, Patrick de
35
Kim, Seongseop
34
Lusk, Jayson L.
34
Grewal, Dhruv
33
Taylor, Charles Raymond
33
Dens, Nathalie
32
Hudders, Liselot
31
Martínez-López, Francisco J.
31
Nayga, Rodolfo M.
31
Wu, Luorong
31
Balaji, M. S.
30
Japutra, Arnold
30
Quach, Sara
30
Park, Jungkun
29
Vrontis, Demetris
29
Prashar, Sanjeev
28
Yoon, Sukki
28
Ahn, Jiseon
27
Campbell, Colin L.
27
Dhir, Amandeep
27
Jang, Soocheong
27
Line, Nathaniel D.
27
Rahman, Zillur
27
Bang, Nguyen
26
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
230
National Bureau of Economic Research
84
IGI Global
51
OECD
41
International Energy Agency
30
C.E.P.R. Discussion Papers
26
Edward Elgar Publishing
23
Springer Gabler <Firma>
18
Organisation for Economic Co-operation and Development
11
Springer International Publishing
11
Peter Lang GmbH
10
Technische Universität Braunschweig
9
Springer-Verlag GmbH
7
NetLibrary, Inc
6
Deutscher Dialogmarketing Verband
4
Taylor and Francis
4
Asian Development Bank
3
De Gruyter Oldenbourg
3
Helmut-Schmidt-Universität
3
Information Resources Management Association
3
Nomos Verlagsgesellschaft
3
Taylor and Francis.
3
World Bank Group
3
Berkeley Electronic Press
2
City of London (England) / Corporation
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Haufe-Lexware GmbH & Co. KG
2
International Finance Corporation
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
Technische Universität Hamburg-Harburg
2
Universität Kassel
2
World Bank
2
World Tourism Organization
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Association for Consumer Research
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,603
Journal of retailing and consumer services
1,582
International journal of hospitality management
550
SpringerLink / Bücher
545
International journal of consumer studies
334
Asia Pacific journal of marketing and logistics
291
International journal of advertising : the review of marketing communications
289
Psychology & marketing
284
Technological forecasting & social change : an international journal
274
Journal of marketing communications
269
Management science : journal of the Institute for Operations Research and the Management Sciences
268
Tourism management : research, policies, practice
266
The journal of product & brand management
240
Journal of travel and tourism marketing
236
Journal of advertising research
232
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
216
Working paper / National Bureau of Economic Research, Inc.
213
International journal of contemporary hospitality management
211
Springer eBook Collection
209
Discussion paper / Centre for Economic Policy Research
207
The journal of brand management : an international journal
207
Journal of international consumer marketing
204
Journal of promotion management : innovations in planning and applied research
197
Journal of Islamic marketing
196
Journal of retailing
186
Journal of hospitality marketing & management
184
Journal of marketing management : JMM ; journal of the Academy of Marketing
184
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
181
Discussion papers / CEPR
173
Journal of advertising
173
Journal of strategic marketing
172
Industrial marketing management : the international journal for industrial and high-tech firms
171
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
169
Journal of the Academy of Marketing Science
165
Journal of marketing
164
Marketing intelligence & planning
163
Marketing letters : a journal of research in marketing
163
The international review of retail, distribution and consumer research
156
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
154
Journal of marketing research
152
more ...
less ...
Source
All
ECONIS (ZBW)
33,259
RePEc
492
Other ZBW resources
17
USB Cologne (EcoSocSci)
8
BASE
2
OLC EcoSci
1
Showing
1
-
10
of
33,779
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated ad delivery planning for targeted display
advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
2
Targeted
advertising
with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
3
Online behavioral
advertising
: an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
4
Targeted
advertising
and costly consumer search
Burguet, Roberto
;
Petrikaitė, Vaiva
- In:
Economic inquiry
61
(
2023
)
2
,
pp. 430-450
Persistent link: https://www.econbiz.de/10014308584
Saved in:
5
Targeted
advertising
by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
6
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
7
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
8
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
9
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
10
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->