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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Comportement responsable des touristes : le rôle de l'engagement social
Diallo, Mbaye Fall; Sall, Fatou Diop; Leroux, Erick; … - In: Recherche et applications en marketing 30 (2015) 3, pp. 88-108
Persistent link: https://www.econbiz.de/10011551656
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
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L' usage des émotions négatives en communication de santé publique : étude des effets de la peur, la culpabilité et la honte
Becheur, Imène; Valette-Florence, Pierre - In: Recherche et applications en marketing 29 (2014) 4, pp. 96-119
Persistent link: https://www.econbiz.de/10011477850
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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie; Deville, Aude; Raïes, Karine; … - In: Journal of business research : JBR 142 (2022), pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
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The facets of consumer-based food label equity : measurement, structure and managerial relevance
Coderre, François; Sirieix, Lucie; Valette-Florence, Pierre - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169642
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313
Persistent link: https://www.econbiz.de/10012581682