Truong, Ngan; Nisar, Tahir; Knox, Dan; Prabhakar, Guru - In: International Journal of Culture, Tourism and … 11 (2017) 4, pp. 608-627
Purpose The purpose of this paper is to investigate the service quality of full-service restaurants in Vietnam to explore possible factors that may impact customer perception, which subsequently influences customer satisfaction and behavioural intentions. Based on the DINESERV model and service...