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Multichannel-Retailing : Marketing in Mehrkanalsystemen des Einzelhandels

Schröder, Hendrik - 2005

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Toward Cross-Channel Management : a comprehensive guide for retail firms

Brunner, Felix; Rudolph, Thomas - 2015

Main description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance...

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Consumer return policies in omnichannel operations

Nageswaran, Leela; Cho, Soo-Haeng; Scheller-Wolf, Alan - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5558-5575

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Forays into omnichannel : an online retailer's strategies for managing product returns

Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - In: European journal of operational research : EJOR 292 (2021) 2, pp. 633-651

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Online retail returns management : integration within an omni-channel distribution context

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The value of rapid delivery in omnichannel retailing

Fisher, Marshall L.; Gallino, Santiago; Xu, Joseph Jiaqi - In: Journal of marketing research 56 (2019) 5, pp. 732-748

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How omni-channel can be the future of retailing

Chopra, Sunil - In: Decision 43 (2016) 2, pp. 135-144

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Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

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Change in technology-enabled omnichannel customer experiences in-store

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Omni-channel strategy for an online retailer : considering experience service and shopping costs

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