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Transformation and rebirth of Chinese brands : a case from the hotel industry
Tan, Huimin; Wan, Fang; Qiu, Pingping - In: Journal of teaching in international business 28 (2017) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10011780615
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Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals
Chen, Qimei; Hu, Miao; He, Yi; Lin, Ingrid; Mattila, Anna S. - In: International journal of hospitality management 104 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013255925
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The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
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It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao; Chen, Jie; Chen, Qimei; He, Wei - In: Journal of business research : JBR 117 (2020), pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
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It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing
Zhu, Linlin; He, Yi; Chen, Qimei; Hu, Miao - In: Journal of business research : JBR 76 (2017), pp. 44-51
Persistent link: https://www.econbiz.de/10011712551
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Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang - In: Journal of advertising 49 (2020) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog entrepreneurs
Chen, Qimei; He, Yi; Hu, Miao; Li, Daoji - In: Journal of business research : JBR 169 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014468563
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Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming; Liu, Jiaqi; Qi, Jiayin; Wan, Fang - In: Industrial marketing management : the international … 98 (2021), pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
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Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua; Zheng, Yuhuang; Wan, Fang - In: Asian business & management 19 (2020) 5, pp. 560-581
Persistent link: https://www.econbiz.de/10012303144