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Qualitative Market Research: An International Journal
41
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Determinants of consumers' attitudes toward online shopping
Aldousari, Abdullah A.
;
Delafrooz, Narges
;
Mohd Shukri …
- In:
Journal of transnational management : the official …
21
(
2016
)
4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011634009
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2
B to B firms' motivation to become members of digital platforms : the case of crowd UK
Ruhland, Sina
;
Kooli, Kaouther
;
Wright, Len Tiu
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012623618
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The Routledge companion to marketing research
Wright, Len Tiu
(
ed.
);
Moutinho, Luiz
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013182991
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Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
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Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
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Customer relationship management and service quality : influences in higher education
Wali, Andy Fred
;
Wright, Len Tiu
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10011655456
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Product-process matrix and complementarity approach
Guisado-González, Manuel
;
Wright, Len Tiu
;
Guisado …
- In:
The journal of technology transfer
42
(
2017
)
3
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011689082
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Businesses and mobile social media capability
Bolat, Elvira
;
Kooli, Kaouther
;
Wright, Len Tiu
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 971-981
Persistent link: https://www.econbiz.de/10011596931
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Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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10
Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu
;
Robin, Robin
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
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pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
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