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“I thought they’d do more” : conflicting expectations of crowdfunding communication

Levenshus, Abbey B.; Lemon, Laura L.; Childers, Courtney; … - In: Journal of Communication Management 23 (2019) 2, pp. 123-141

Purpose: The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked. Design/methodology/approach: A large public higher education institution in the Southeastern USA was chosen as the case...

Persistent link: https://www.econbiz.de/10012073737

# Sponsored # Ad: agency perspective on influencer marketing campaigns

Childers, Courntey Carpenter; Lemon, Laura L.; Hoy, … - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10012243132

Do digital natives recognize digital influence? : generational differences and understanding of social media influencers

Childers, Courntey Carpenter; Boatwright, Brandon - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 425-442

Persistent link: https://www.econbiz.de/10012695171

Achieving strategic digital integration : views from experienced New York City advertising agency professionals

Childers, Courntey Carpenter; Haley, Eric John; … - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 244-265

Persistent link: https://www.econbiz.de/10012243071

Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos

Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346

Persistent link: https://www.econbiz.de/10012004047

Bayesian estimation of dynamic panel data gravity model

Cho, Moonhee; Zheng, Xiaoyong - In: Econometric reviews 40 (2021) 7, pp. 607-634

Persistent link: https://www.econbiz.de/10012624526

The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias

Park, Sun-Young; Cho, Moonhee; Kim, Soojin - In: Journal of marketing communications 27 (2021) 4, pp. 365-388

Persistent link: https://www.econbiz.de/10012515868

The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors

Lee, Jinhee; Cho, Moonhee - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 434-455

Persistent link: https://www.econbiz.de/10012179135

The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator

Lee, Jinhee; Cho, Moonhee - In: Journal of marketing communications 28 (2022) 6, pp. 617-636

Persistent link: https://www.econbiz.de/10013371055

Business types matter : new insights into the effects of anthropomorphic cues in AI chatbots

Youn, Kibum; Cho, Moonhee - In: The journal of services marketing 37 (2023) 8, pp. 1032-1045

Persistent link: https://www.econbiz.de/10014333592