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ECONIS (ZBW)
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1
Introduction to the special issue : a
macromarketing
perspective on alternative economies
Campana, Mario
;
Chatzidakis, Andreas
;
Laamanen, Mikko
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
2
,
pp. 125-130
Persistent link: https://www.econbiz.de/10011737633
Saved in:
2
Macromarketing
, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
3
Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
Saved in:
4
Alternative economies as marketing systems? : the role of value creation and the criticism of economic growth
Haase, Michaela
;
Becker, Ingrid
;
Pick, Doreén
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011922747
Saved in:
5
When exchange logics collide : insights from remote indigenous Australia
Godinho, Vinita
;
Venugopal, Srinivas
;
Singh, Supriya
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011737653
Saved in:
6
Growth and its discontents : paving the way for a more productive engagement with alternative economic practices
Lloveras, Javier
;
Quinn, Lee
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011737644
Saved in:
7
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
8
Male breadwinner ideology and the inclination to establish market relationships : model development using data from Germany and a mixed-methods research strategy
Haase, Michaela
;
Becker, Ingrid
;
Nill, Alexander F.
; …
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10011497311
Saved in:
9
An ethical marketing approach to wicked problems :
macromarketing
for the common good
Pittz, Thomas G.
;
Steiner, Susan D.
;
Pennington, Julia R.
- In:
Journal of business ethics : JBE
164
(
2020
)
2
,
pp. 301-310
Persistent link: https://www.econbiz.de/10012227912
Saved in:
10
Fairtrade and halal food certification and labelling : commercial lessons and religious limitations
White, Gareth R. T.
;
Samuel, Anthony
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 388-399
Persistent link: https://www.econbiz.de/10011623715
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