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Collide or collaborate : the interplay of competing logics and institutional work in cross-sector social partnerships
Yin, Juelin; Jamali, Dima - In: Journal of business ethics : JBE 169 (2021) 4, pp. 673-694
Persistent link: https://www.econbiz.de/10012496032
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the … field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative … relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that …
Persistent link: https://www.econbiz.de/10010197480
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi - In: Nonprofit management & leadership 26 (2015/2016) 3, pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
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Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.; Hamilton, Mark; Rogers, Dana - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
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Linking marketing to nonprofit performance
Shah, Denish; George, Morris - In: Journal of public policy & marketing 40 (2021) 4, pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter - 2006 - Online-Ausg.
This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples
Persistent link: https://www.econbiz.de/10013208049