Similar Search Results

Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 864-887

Persistent link: https://www.econbiz.de/10011618446

Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96

Persistent link: https://www.econbiz.de/10011818457

Allan, David; Tryce, Stephanie A. - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 333-348

Persistent link: https://www.econbiz.de/10011608072

Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10011710351

Li, Dan; Watanabe, Nicholas Masafumi - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 841-854

Persistent link: https://www.econbiz.de/10013370506

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

Persistent link: https://www.econbiz.de/10012623902

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170

Persistent link: https://www.econbiz.de/10011581081

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

Persistent link: https://www.econbiz.de/10011631620

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097