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1
Impact of referrals on buying decisions and cognitive behaviour among aging
consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
2
Impact of age on brand awareness sets : a turning point in
consumers
' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
3
Assessing the design choices for online recommendation agents for older adults : older does not always mean simpler information technology
Ghasemaghaei, Maryam
;
Hassanein, Khaled
;
Benbasat, Izak
- In:
Management information systems : mis quarterly
43
(
2019
)
1
,
pp. 329-346
Persistent link: https://www.econbiz.de/10012000164
Saved in:
4
Older
consumers
' adoption of innovation in Japan : the mediating role of cognitive age
Chéron, Emmanuel
;
Kohlbacher, Florian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 244-259
Persistent link: https://www.econbiz.de/10011965982
Saved in:
5
Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil
;
Fon Sim Ong
;
Choong, Kwai Fatt
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
Saved in:
6
The impact of age stereotypes on elderly
consumers
' self-efficacy and cognitive performance
Gröppel-Klein, Andrea
;
Helfgen, Jennifer
;
Spilski, Anja
; …
- In:
Journal of strategic marketing
25
(
2017
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011743004
Saved in:
7
An intergenerational perspective on life satisfaction and its drivers : a comparison between 18-29-year-old and 50+
consumers
in Germany
König, Tatjana Maria
;
Larsen, Val
- In:
Journal of strategic marketing
25
(
2017
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10011743007
Saved in:
8
Revisiting the age construct : implications for service research
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of service research
24
(
2021
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10012592944
Saved in:
9
The influence of need for
cognition
and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
10
Ageing and consumption in Finland : the effect of age and life course stage on ecological, economical and self-indulgent consumption among late middle-agers and young adults betwee...
Kuoppamäki, Sanna-Mari
;
Wilska, Terhi-Anna
;
Taipale, Sakari
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 457-464
Persistent link: https://www.econbiz.de/10011824390
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