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1
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
2
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
3
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
4
Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.
;
Rowlett, Jerrica Ty
;
Kolind, Mette M.
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
Saved in:
5
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
6
Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun
;
Animesh, Animesh
;
Han, Kunsoo
; …
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
Saved in:
7
From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 26-50)
.
2017
Persistent link: https://www.econbiz.de/10011690422
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
10
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
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