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External factors of new media tools' usage in personal communication across countries

Bartosik-Purgat, Małgorzata - In: International Journal of Emerging Markets 16 (2020) 8, pp. 1481-1501

Purpose: The key purposes of the paper are: firstly, to identify what kind of new media tools are used by managers in communication with foreign business partners for professional purposes and which, in their opinion, are the most effective, secondly, to identify the relationships between the...

Persistent link: https://www.econbiz.de/10012276289

The reverse transfer of knowledge in MNEs : the perspective of foreign subsidiaries in a post-transition country

Jankowska, Barbara; Bartosik-Purgat, Małgorzata; … - In: Journal of Intellectual Capital 22 (2020) 6, pp. 1082-1105

Purpose: The aim of the paper is to identify the determinants of the marketing and managerial knowledge transfer from a foreign subsidiary located in a post-transition country to its headquarters established in a developed country. Design/methodology/approach: The authors combined the critical...

Persistent link: https://www.econbiz.de/10012413043

Understanding consumer-perceived value in augmented reality - implications for marketing activities

Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Competition, strategy, and innovation : the impact of …, (pp. 105-132). 2022

Persistent link: https://www.econbiz.de/10012704955

The effects of social media tools' usage in international marketing communication - corporation perspective

Bartosik-Purgat, Małgorzata; Michał, Staszków; … - In: Competition, strategy, and innovation : the impact of …, (pp. 151-171). 2022

Persistent link: https://www.econbiz.de/10012704958

The usage of new media tools in prosumer activities : a corporate perspective

Bartosik-Purgat, Małgorzata; Bednarz, Joanna - In: Technology analysis & strategic management 33 (2021) 4, pp. 453-464

Persistent link: https://www.econbiz.de/10012501375

Big data Analysis as a source of companies' competitive advantage : a review

Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Entrepreneurial business and economics review : EBER 6 (2018) 4, pp. 197-215

Persistent link: https://www.econbiz.de/10012025421

Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363

Persistent link: https://www.econbiz.de/10012135702

Determinants of social media's use in consumer behaviour: an international comparison

Bartosik-Purgat, Małgorzata; Filimon, Nela; Hinner, Michael - In: Economics and business review 3 (2017) 2, pp. 79-100

Persistent link: https://www.econbiz.de/10011743467

Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069

Persistent link: https://www.econbiz.de/10012316161

The use of social networking sites in job related activities : a cross-cultural comparison

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: Entrepreneurial business and economics review : EBER 5 (2017) 2, pp. 177-193

Persistent link: https://www.econbiz.de/10011803376