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Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash; Alizadeh, Ali; Quach, Sara; Hamelin, Nicolas - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
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Antecedents of mobile app usage among smartphone users
Kim, Sang Chon; Yoon, Doyle; Han, Eun Kyoung - In: Journal of marketing communications 22 (2016) 6, pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
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Antecedents of online purchase intention in the context of social commerce
Shekhar, Rishabh; Jaidev, Uma Pricilda - In: International journal of applied management science : IJAMS 12 (2020) 1, pp. 68-95
Persistent link: https://www.econbiz.de/10012198991
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Social media as a tool to help select tourism destinations : the case of Malaysia
Lim Yan Hua; Thurasamy Ramayah; Teoh, Ai Ping; Jun-Hwa, … - In: Information systems management 34 (2017) 3, pp. 265-279
Persistent link: https://www.econbiz.de/10011804303
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Adoption of digital marketing among tourism industry of Uttarakhand in India
Anuj; Upadhyay, Rajesh Kumar; Kargeti, Himanshu; … - In: International journal of business excellence : IJBEX 29 (2023) 1, pp. 80-97
Persistent link: https://www.econbiz.de/10014234730
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Digital museums anyone? : consumer perceptions for digital cultural consumption in a developing country
Billore, Soniya - In: International journal of management practice : IJMP 16 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014315700
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The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi; Kaushal, Arun - In: Journal of marketing communications 29 (2023) 4, pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
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The relevance of internet information dependency for frequent online buyers
Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 45 (2024) 4, pp. 542-563
Persistent link: https://www.econbiz.de/10015061814
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Effects of digital nudging on the adoption of APPs for value co-creation among online consumers
Ren, Shengnan; Liu, Dawei - In: Information technology and management 25 (2024) 2, pp. 161-172
Persistent link: https://www.econbiz.de/10015080407
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Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model
Byun, Hyun; Chiu, Weisheng; Bae, Jung-sup - In: International Journal of Asian Business and Information … 9 (2018) 1, pp. 52-65
The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed...
Persistent link: https://www.econbiz.de/10012042602