//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Qualitative marketing research
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
1,203
Marktforschung
974
Qualitative method
912
Qualitative Methode
908
Consumer behaviour
427
Konsumentenverhalten
385
Scientific method
260
Wissenschaftliche Methode
260
Theory
196
Theorie
195
Bibliometrics
191
Bibliometrie
191
Marketing
157
qualitative research
157
Qualitative research
150
Marketing management
116
Marketingmanagement
111
Deutschland
87
Germany
87
Interview
84
Befragung
82
Innovation
77
Social Web
72
Social web
72
Organisationsforschung
68
Internet marketing
67
Organizational research
67
qualitative methods
67
Relationship marketing
66
Beziehungsmarketing
64
Online-Marketing
64
Advertising
52
Brand management
51
Marketing theory
50
Strategic management
50
Strategisches Management
50
USA
50
Internet
48
Qualitative methods
48
Research
48
more ...
less ...
Online availability
All
Undetermined
Free
1,159
Type of publication
All
Article
1,737
Book / Working Paper
433
Journal
15
Type of publication (narrower categories)
All
Article in journal
1,294
Aufsatz in Zeitschrift
1,294
research-article
178
Aufsatz im Buch
104
Book section
104
Aufsatzsammlung
72
Lehrbuch
55
review-article
45
Hochschulschrift
41
Collection of articles of several authors
39
Sammelwerk
39
conceptual-paper
28
Textbook
22
review
21
Konferenzschrift
17
case-report
17
Case study
16
Fallstudie
16
Conference paper
15
Konferenzbeitrag
15
Handbook
12
Handbuch
12
viewpoint
11
Arbeitspapier
10
Graue Literatur
10
Non-commercial literature
10
Thesis
10
Working Paper
10
technical-paper
9
Conference proceedings
7
non-article
7
Festschrift
6
Interview
2
Market information
2
Marktinformation
2
Aufgabensammlung
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Einführung
1
more ...
less ...
Language
All
English
1,932
German
231
Undetermined
23
Italian
1
Author
All
Wildner, Raimund
12
Kuß, Alfred
11
Malhotra, Naresh K.
10
Belk, Russell W.
9
Eisend, Martin
9
Keller, Bernhard
8
Klein, Hans-Werner
8
Sarstedt, Marko
8
Cassell, Catherine
7
Kreis, Henning
7
Langley, Ann
7
Dolnicar, Sara
6
Hruschka, Harald
6
Lindgreen, Adam
6
Mooi, Erik
6
Raich, Margit
6
Saunders, John
6
Theobald, Axel
6
Tuschl, Stefan
6
Eisenhardt, Kathleen M.
5
Gustafsson, Anders
5
Hair, Joseph F.
5
Hanssens, Dominique M.
5
Henry, Paul
5
Herrmann, Andreas
5
Hoeber, Larena
5
Huber, Frank
5
Jemielniak, Dariusz
5
Lee, Nick
5
Magerhans, Alexander
5
Müller-Seeger, Julia
5
Welch, Catherine
5
Aeberhard, Marc
4
Aguilera, Ruth V.
4
Chan, Kara
4
Conrady, Roland
4
Cunliffe, Ann L.
4
Davis, Brennan
4
Di Benedetto, C. Anthony
4
Fantapié Altobelli, Claudia
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
35
Edward Elgar Publishing
15
Springer-Verlag GmbH
4
IGI Global
3
Springer International Publishing
3
Dr. Rainer Hampp <Firma>
2
Qual.met Symposium <2., 2018, Hall in Tirol>
2
Taylor and Francis
2
Technische Universität Ilmenau
2
Walter de Gruyter GmbH & Co. KG
2
World Bank Group
2
World Marketing Congress <19., 2016, Paris>
2
Academy of Marketing Science
1
American Marketing Association
1
Association for Consumer Research (U.S.)
1
British Guiana
1
Consumers' Association
1
Deutsche Gesellschaft für Soziologie / Sektion "Soziale Ungleichheit und Sozialstrukturanalyse" / Tagung <2013, Hamburg>
1
Deutsche Gesellschaft für Soziologie / Sektion Soziale Ungleichheit und Sozialstrukturanalyse
1
European Association for Industrial Marketing Research
1
Fachtagung "Human Resources - Qualitätsaspekte der Ausbildung in der Empirischen Forschung" <2015, Wiesbaden>
1
Haupt Verlag
1
Humboldt-Universität zu Berlin
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
NetLibrary, Inc
1
OECD
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Qual.met Symposium <1., 2017, Hall in Tirol>
1
Qual.met Symposium <3., 2019, Hall in Tirol>
1
Qualitative Online-Erhebungen <Veranstaltung> <2015, Essen>
1
Qualität bei zusammengeführten Daten - Befragungsdaten, administrative Daten, neue digitale Daten: miteinander besser? <Veranstaltung> <2019, Wiesbaden>
1
Springer Nature Switzerland AG
1
Technische Universität Braunschweig
1
Technische Universität Clausthal
1
Technische Universität Hamburg
1
World Marketing Congress <15., 2011, Reims>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
86
Journal of business research : JBR
58
Marketing Intelligence & Planning
51
European Journal of Marketing
49
Qualitative Market Research: An International Journal
48
International journal of market research
43
Organizational research methods : ORM
33
Springer eBook Collection / Business and Economics
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of management inquiry
26
Springer eBook Collection
26
International journal of market research : JMRS ; the journal of the Market Research Society
20
Qualitative research in organizations and management : an international journal
19
Journal of Consumer Marketing
17
Research
16
International Journal of Bank Marketing
15
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Qualitative market research : an international journal
15
Springer eBook Collection / Business and Management
15
International Marketing Review
14
Journal of the Academy of Marketing Science
14
Journal of retailing and consumer services
13
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
13
Young consumers : insight and ideas for responsible marketers
13
Lehrbuch
12
Strategic Organization
11
Technological forecasting & social change : an international journal
11
Edward Elgar E-Book Archive
10
European journal of operational research : EJOR
10
Human resource development review
10
Journal of Business & Industrial Marketing
10
Health care management review : HCM review
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of wine business research : IJWBR
9
Journal of Product & Brand Management
9
Journal of marketing analytics : JMA
9
Journal of marketing management : MM
9
Review of marketing research
9
Australasian marketing journal
8
Journal of Services Marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
1,843
Other ZBW resources
318
RePEc
21
BASE
2
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
2,185
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
Saved in:
2
Oh Mensch - neue Methoden in der qualitativen
Marktforschung
Appleton, Edward
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 143-155)
.
2016
Persistent link: https://www.econbiz.de/10011550301
Saved in:
3
This is going to hurt : compassionate research methods
Hansen, Hans
;
Trank, Christine Quinn
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
Saved in:
4
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
5
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
6
Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip
;
Franck, Henrika
;
LeBaron, Curtis
; …
- In:
Strategic management journal
37
(
2016
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
Saved in:
7
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
8
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
9
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
10
Qualitative marketing research : understanding consumer behaviour
Maison, Dominika
-
2019
Persistent link: https://www.econbiz.de/10013180433
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->