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Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal; Shafei, Reza; Fatemi, Adel - In: International journal of management practice : IJMP 16 (2023) 2, pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
Kaefer, Florian - 2021 - 1st ed. 2021.
Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...
Persistent link: https://www.econbiz.de/10012496312
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Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
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Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus; Yeboah-Banin, Abena A.; Formaniuk, Liam - In: Journal of business research : JBR 69 (2016) 11, pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Place branding research : a thematic review and future research agenda
Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317
The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...
Persistent link: https://www.econbiz.de/10011746561
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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027